MIO's Vision
We believe that with a little assistance and motivation everyone can achieve a healthy lifestyle and their fitness goals.
Our goal is to provide you with the finest health and fitness technologies to allow you to achieve your goals.
By being pioneers in field of Heart Rate Monitoring and by creating the most innovative devices for you we believe we can be increase the quality of life and happiness of all our users and therefore ourselves as well.
MIO History
MIO gets its name from the Italian word for "mine" - it's
the fitness tool designed to give you personalized feedback unique to
your own body.
Our story began in 1999 when MIO was invented by entrepreneur and mother of three, Liz Dickinson...
Like many of us, Liz balances family and career, leaving little time
for fitness. After several unsuccessful attempts to achieve her fitness
goals and shed the pregnancy weight-gain of her third child, Liz turned
to a personal trainer for advice. Working with her trainer, Liz
realized the key to getting in shape and staying in shape is to practice
smart eating habits by monitoring calorie intake and to exercise at the
appropriate level by using a heart rate monitor
to measure her exertion. Liz quickly realized that there wasn’t a
product available on the market that would easily help her follow her
personal trainer’s advice. She didn’t have the time to read product
labels and carry a calorie journal in her purse. Nor did she have much
patience for the uncomfortable chest strap she had to wear to get her
heart rate.
There had to be a better way?
Using her technology and marketing savvy, Liz created MIO,
the world’s first strapless heart rate monitor sports watch. But she didn’t stop with heart rate. MIO also has a patented (US Patent 6,675,041) calorie management system
that offers a straightforward approach to managing your diet through
monitoring calorie intake. With the help of the original MIO watch and a balanced diet, Liz
was able to shed those unwanted pounds and gain the benefits that come
with improved fitness: more energy, more vitality and less stress.
Liz founded Physi-Cal Enterprises to share MIO watch
with the world. In the twelve years since it arrived on store shelves,
the MIO family of strapless heart rate monitor watches has grown, retail
distribution has expanded and MIO is recognized as a pioneer in
health and fitness innovation.
MIO Today
Today MIO provides a wide range of Health, Fitness and Performance
devices. For those of all ages trying to overcome unwanted weight
gain, to those being more active in sports and for the dedicated
athletes training for marathons or major competitions MIO assists you
with planning, monitoring and motivating toward your goals.
MIO continues to provide the world’s finest EKG Accurate Strapless Heart
Rate technologies. Being strapless gives you the freedom to check your
heart rate whenever and wherever you want. Whether needing On-Demand or
Continuous Heart Rate MIO provides you with heart rate monitoring to
assist you in achieving your lifestyle and fitness goals.
