We believe that with a little assistance and motivation everyone can achieve a healthy lifestyle and their fitness goals.
Our aim is to provide you with the finest health and fitness technologies to help you hit your target in a safe and enjoyable way.
As pioneers in the field of Heart Rate Monitoring creating the most innovative devices for you, we believe we can increase the quality of life and happiness for all our users, and therefore ourselves too!
MIO gets its name from the Italian word for "mine" - it's
the fitness tool designed to give you personalized feedback unique to
your own body.
Our story began in 1999 when MIO was invented by entrepreneur and mother of three, Liz Dickinson...
Like many of us, Liz balances family and career, leaving little time for fitness. After several unsuccessful attempts to achieve her fitness goals and shed the pregnancy weight-gain of her third child, Liz turned to a personal trainer for advice. Working with her trainer, Liz realized the key to getting in shape and maintaining good health is to practice smart eating habits by monitoring calorie intake and to exercise at the appropriate level by using a heart rate monitor to measure her exertion. Liz quickly realized that there wasn’t a product available on the market that would easily help her follow her personal trainer’s advice. She didn’t have the time to read product labels and carry a calorie journal in her purse. Nor did she have much patience for the uncomfortable chest strap she had to wear to get her heart rate.
There had to be a better way?
Using her technology and marketing savvy, Liz created MIO, the world’s first strapless heart rate monitor sports watch. But she didn’t stop with heart rate. MIO also has a patented (US Patent 6,675,041) calorie management system that offers a straightforward approach to managing your diet through monitoring calorie intake. With the help of the original MIO watch and a balanced diet, Liz was able to shed those unwanted pounds and gain the benefits that come with improved fitness: more energy, more vitality and less stress.
Liz founded Physi-Cal Enterprises to share MIO watch with the world. In the twelve years since it arrived on store shelves, the MIO family of strapless heart rate monitor watches has grown, retail distribution has expanded and MIO is recognized as a pioneer in health and fitness innovation.
TODAY and BEYOND
It takes a lot of courage, discipline and tenacity to build a brand, all of which MIO’s founder, Liz Dickinson, has in spades. MIO has hit a real sweet spot with the lifestyle customer and the technology serves our customers well. But what about the performance athlete? What is the next big breakthrough in heart rate technology? Well, if we’ve heard it once, we’ve heard it a thousand times: athletes still wanted a heart rate monitor without a chest strap or finger sensors.
For over a decade, Liz has made it her mission to find "The Holy Grail" of heart rate monitors; a watch that displays continuous heart rate without finger sensors and without a chest strap that is accurate even at performance running speeds. Her journey lead her to Philips Electronics in the Netherlands. They showed her a promising technology that with the help of her own small but brilliant design and engineering team she could finally crack the code and deliver the ultimate heart rate monitor for the performance athlete. This stunning watch is called Alpha and it is just a few milestones short of being able to hit the market and change the game of heart rate monitors forever.
See Liz's latest project and follow Alpha's progress on KICKSTARTER.